摘要： 构建了顾客需求重要度评价模型，引入模糊集理论表达并处理顾客需求信息，建立了市场竞争性评估决策矩阵，用熵处理的方法进行产品竞争性分析，提出基于模糊集和熵处理的顾客需求重要度评估方法。通过网络游戏的实例对上述理论进行了验证，证明该评估方法能够反映顾客需求的主观性和模糊性，具有较高的准确性和可行性。

关键词: 顾客需求, 竞争性评估, 模糊集

Abstract: This paper proposes a model of evaluating customer requirements and presents a method to evaluate customer requirements based on fuzzy sets and entropy. Fuzzy sets theory is used to represent customer requirements information. A competitive decision matrix is built, using entropy method to perform competitive analysis. It gives an online game example to illustrate this evaluating method, validating its efficiency and feasibility.

Key words: customer requirements, competitive evaluating, fuzzy sets

中图分类号: 

• TP18