摘要： 基于面向顾客的目录分割问题的数学模型，通过对客户的风险评估，引入风险系数和风险阈值，将目录分割问题转化为客户与商品之间相互作用的结果。针对商品的优先权值提出一个新的计算规则，给出面向寿险客户的目录分割问题模型，适用于寿险企业的市场营销。该模型已成功应用于某保险软件公司的客户关系管理系统。

关键词: 客户关系管理系统, 录分割, est-Product-Fit算法, it-Life-Insurance算法

Abstract: Based on the mathematical model of customer-oriented catalog segmentation problem, through the risk assessment of customers, this paper introduces the factor and threshold of risk and makes the catalog segmentation problem into the interaction between customers and product. It gives the priority value of product a new calculation rules and presents a policyholder-oriented catalog segmentation model, makes it more suitable for marketing life insurance companies. The model is applied to an insurance software company Customer Relationship Management(CRM) system.

Key words: Customer Relationship Management(CRM) system, atalog segmentation, est-Product-Fit algorithm, it-Life-Insurance algorithm

中图分类号: 

• TP311.52