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计算机工程

• 人工智能及识别技术 • 上一篇    下一篇

基于标签与深度本体的Web推荐方法研究

吕刚 1,2,郑诚 1,胡春玲 2   

  1. (1.安徽大学计算智能与信号处理教育部重点实验室,合肥 230039; 2.合肥学院网络与智能信息处理重点实验室,合肥 230601)
  • 收稿日期:2014-10-30 出版日期:2015-12-15 发布日期:2015-12-15
  • 作者简介:吕刚(1978-),男,副教授、硕士,主研方向:数据挖掘,知识工程;郑诚、胡春玲,副教授、博士。
  • 基金资助:
    国家自然科学基金资助项目(61005010);安徽省自然科学基金资助项目(1408085MF135);高等学校省级优秀青年人才基金资助重点项目(2013SQRL074ZD)。

Research on Web Recommendation Method Based on Tags and Deep Ontology

LU Gang 1,2,ZHENG Cheng 1,HU Chunling 2   

  1. (1.Key Laboratory of Intelligent Computing & Signal Processing,Ministry of Education,Anhui University,Hefei 230039,China; 2.Key Laboratory of Network and Intelligent Information Processing,Hefei University,Hefei 230601,China)
  • Received:2014-10-30 Online:2015-12-15 Published:2015-12-15

摘要: 基于用户偏好物品与其在网上浏览的历史记录,推荐系统都能够向用户推荐项目和预测未来的采购意愿,但稀疏性、冷启动等问题影响该方法的推荐效果。为此,提出将深度本体与用户标签结合的Web推荐方法。利用深度本体项目之间的语义关系对数据矩阵降维,根据用户提 供的标签信息,将点击流映射到本体中,结合深度本体中项目之间的关系扩展推荐结果,推荐出top-n信息。实验结果表明,与传统的基于本体方法相比,该方法可解决稀疏性和冷启动等问题,同时推荐的准确性和时效性都有较好的效果。

关键词: 推荐系统, 标签, 深度本体, 降维, 点击流, 推荐扩展

Abstract: Based on users’ likings of items and their browsing history on the world wide Web,recommendation systems are able to predict and recommend items and future purchases to users.However,sparse and cold start problems influence the effect of this approach.This paper proposes a method of Web recommendationsystem based on tags and deep ontology.Through using deep ontology relations and tags marked by the users,a dimensionality reduction method based on the deep ontology is proposed,and click stream is mapped on ontology,and top-n recommendations are provided.Experimental result shows that the method for sparse and cold starting problems has a more obvious improvement,recommendation accuracy and timeliness have better results than traditional methods based on ontology.

Key words: recommendation system, tags, deep ontology, dimensionality reduction, clickstream, recommendation expanding

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