计算机工程 ›› 2012, Vol. 38 ›› Issue (11): 277-280.doi: 10.3969/j.issn.1000-3428.2012.11.084

• 开发研究与设计技术 • 上一篇    下一篇

一种结合客观风险的电子商务交易评估模型

卫志诚,邵 堃,刘 磊   

  1. (合肥工业大学计算机与信息学院,合肥 230009)
  • 收稿日期:2011-10-25 出版日期:2012-06-05 发布日期:2012-06-05
  • 作者简介:卫志诚(1986-),男,硕士,主研方向:P2P网络,信任管理;邵 堃,副教授;刘 磊,博士研究生
  • 基金项目:
    国家自然科学基金资助项目(60275022, 60575035, 6097 5033);安徽高校省级自然科学研究基金资助重点项目(KJ2010A272)

Electronic Commerce Trade Evaluation Model Combined with Objective Risk

WEI Zhi-cheng, SHAO Kun, LIU Lei   

  1. (Computer and Information Institute, Hefei University of Technology, Hefei 230009, China)
  • Received:2011-10-25 Online:2012-06-05 Published:2012-06-05

摘要: 提出一种将主观信任和客观风险相结合的电子商务交易评估模型。综合信任度和风险度得到交易可接受度,将其作为节点是否进行交易的决策依据,融合影响节点交易的主客观因素,以提高节点行为判断的准确性,并避免恶意节点的攻击。实验结果表明,该模型可以有效提高网络交易决策的安全性。

关键词: 可接受度, 风险, 信誉, 电子商务

Abstract: This paper proposes a novel electronic commerce evaluation model combined with subjective trust factor and objective risk factor. The model synthesizes trust and risk to acquire the acceptable extent which is used to decide whether bargain or not. This new model gives full consideration to subjective and objective factors that affect trading process, which can improve the accuracy of decision-making, and prevent attacks of malicious entities effectively. Experimental results show that the new electronic commerce evaluation model can effectively improve the security of making online trade.

Key words: acceptable extent, risk, reputation, electronic commerce

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