Abstract: As the extension of e-business, mobile business is developing rapidly. This paper designs a location-based model of mobile advertisement and evaluates it. The model will develop the application of the mobile advertisement and increase the pertinence and veracity of the mobile advertisement.

Key words: bluetooth, mobile advertisement, location-aware, video stream

摘要： 移动商务作为电子商务的延伸正在蓬勃发展，该文主要研究一种基于位置的移动商务广告模型并对其进行评价，从而对移动商务中移动广告应用进行拓展，提高广告的针对性和适时性。

关键词: 蓝牙技术, 移动广告, 位置敏感, 视频流

CLC Number: 

• TP393.09