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Similarity Personalized Recommendation of User Matrix Model Based on Click Stream

JIANG Yu  a,b,ZHANG Dafang  a,b,DIAO Zulong  a,b   

  1. (a.College of Computer Science and Electronic Engineering;b.Laboratory of Dependable Systems and Network,Hunan University,Changsha 410082,China)
  • Received:2016-12-19 Online:2018-01-15 Published:2018-01-15

基于点击流的用户矩阵模型相似度个性化推荐

姜宇  a,b,张大方  a,b,刁祖龙  a,b   

  1. (湖南大学 a.信息科学与工程学院;b.可信系统与网络实验室,长沙410082)
  • 作者简介:姜宇(1990—),男,硕士研究生,主研方向为数据挖掘、机器学习;张大方,教授、博士生导师;刁祖龙,博士研究生。

Abstract: In order to research the web page click stream data of user’s,mining user interest to recommend personalized learning resources for them,this paper proposes the JMATRIX algorithm.Based on the user’s historical resources click stream information,setting up the directed-graph model of user’s resources click data,and transforming the directed-graph model into matrix model to store.By solving the similarity of matrix model,to obtain the similarity of users,it greatly reduced the complexity of solving user’s similarity of resource click frequency and resource click path,and improved the efficiency and accuracy of the user’s similarity.Combining the Leader Clustering algorithm and rough set theory to realize the user personalized resources recommendation.Experimental results show that the JMATRIX algorithm has higher efficiency and more accurate recommendation effect compared to Leader Clustering algorithm.

Key words: click stream, directed graph, user similarity, user clustering, personalized recommendation

摘要: 研究用户学习网页点击流数据,挖掘用户兴趣,从而为用户进行个性化学习资源推荐,提出JMATRIX算法。基于用户历史资源点击流信息,构建用户资源点击数据有向图模型,并将有向图模型转化为矩阵模型存储。采用求解矩阵模型相似度,从而求得用户相似度,极大地降低了资源点击频率和资源点击路径用户相似度求解的复杂度,提高用户相似度求解的效率与准确度。结合Leader Clustering算法及粗糙集理论进行用户聚类和用户个性化资源推荐。实验结果表明,相比Leader Clustering算法,JMATRIX算法具有更高的效率和更准确的推荐效果。

关键词: 点击流, 有向图, 用户相似度, 用户聚类, 个性化推荐

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