Abstract:
Data mining techniques are broadly used in customer relationship management, which enhance the capacity of customer segmentation to a new level. Since there is no unified framework model for customer segmentation by now, this paper analyzes the recent relation of customer relationship management structure and customer segmentation, and proposes a customer segmentation framework model based on data mining, which includes space model and DFM(Data, Function, Method) model.
Key words:
customer segmentation,
framework model,
data mining
摘要: 数据挖掘技术在客户关系管理领域的应用较广泛,能提高客户细分能力。针对目前客户细分研究缺乏统一研究框架的问题,分析现有的客户关系管理系统构架及其与客户细分的集成关系,对客户细分问题进行构架性研究,提出一种基于数据挖掘的客户细分框架模型,包括空间逻辑模型和数据-功能-方法模型。
关键词:
客户细分,
框架模型,
数据挖掘
CLC Number:
FANG An-ru; YE Qiang; LU Qi; LI Yi-jun. Customer Segmentation Framework Model Based on Data Mining[J]. Computer Engineering, 2009, 35(19): 251-253.
方安儒;叶 强;鲁 奇;李一军. 基于数据挖掘的客户细分框架模型[J]. 计算机工程, 2009, 35(19): 251-253.