摘要： 根据目前酒店上网的现状分析,提出了中间商的电子商务解决方案,由网络中间商负责管理和运行服务器,并Web hotelWeb hotel设计客户端,为酒店的网上营销和订房管理提供有力的保障工具。这是一条适合我国国情的酒店预订业务电子商务解决方案,可Web hotel以为众多的中小型酒店开拓网络销售渠道,并为中小型酒店开展电子商务提供可行的技术支持。

关键词: 网络营销, 电子商务, 网上支付, 域名, 代理营销

Abstract: With an analysis of the present online performances of lodging facilities, the authors present a new approach to electronic commerce through Web hotel, an intermediary between lodging businesses and customers. In addition to managing and operating the server of Web hotel,the agent institute is also responsible to design the customer terminals so as to provide a strongly professional tool for lodging businesses as they do cyber marketing and reservation. The authors believe that this is an approach compatible with the practical situation of electronic commerce in China. It will open up effectively the distribution channel of the net for numerous small and medium-sized lodging operations and offer them realistic technical support to carry out electronic commerce.[

中图分类号: 

• TP399