摘要： 从呼叫中心和客户关系管理,简称背景知识和发展状况入手,引入“结构化生命周期法”(Customer Relationship ManagementCRM)的系统开发思路,借助和两种开发工具,设计了公司客户关系管理系统,着重研究了基于呼叫中心平台的数据Visual BasicSQL ServerCisco库应用系统的开发。
关键词:
客户关系管理,
呼叫中心,
数据库应用系统
Abstract: Against a background and evolution of call center and CRM system, this thesis mainly discusses the development of database application system that based on call center. Visual Basic and SQL Server are central software in the course of the development. By the use of lifecycle theory, the authors design and develop the CRM system for Cisco Ltd. This system involves communication, computer hardware, advanced program tools and network technology which play more and more important role in marketing and contest of winning the customers. ;;
中图分类号:
王京,赵晓华,孙亮,陈梅莲. Cisco客户关系管理系统的开发[J]. , 2002, 28(08): 251-253.
WANG Jing, ZHAO Xiaohua, SUN Liang, CHEN Meilian. The Development of Customer Relationship Management for Cisco[J]. , 2002, 28(08): 251-253.