摘要： 针对快速时尚品在网络销售衰退期的配售问题，以收益最大化为目标，提出基于组配策略的快速时尚品物流分销网络基本结构，并建立具有多产品组配和订单自取特点的非线性混合整数规划模型。引入产品组配的相关参数，实现不同组配率下物流分销网络的整体优化。运用模拟退火算法对规划模型进行求解，结果表明，提高产品的组配率可增加产品销售总额以及降低物流总成本。

关键词: 快速时尚品, 配售策略, 组配, 物流分销网络, 模拟退火算法

Abstract: This paper focuses on the tie-in-sale characteristic of fast fashion product in the degenerating period of e-commerce retailing. A non-liner mixed integer programming model for multi-product assembling and order taken by customer is proposed aiming at maximizing the profit of logistics distribution network for fast fashion product. By introducing the assembling parameter and the study of assembling solution, the integer optimization can be realized in different assembling rate. The model is solved by using simulated annealing algorithm, and results illustrate that the enhancement of the assembling rate not only can increase the gross sales, but also can decline the logistics cost.

Key words: fast fashion product, tie-in-sale strategy, assembling, logistics distribution network, simulated annealing algorithm

中图分类号: 

• F274