摘要： 虚拟人在电子交易中具有重要的应用价值，但现有交易模型对情绪因素考虑不足。为此，建立一种面向交易过程的虚拟人情绪模型，该模型综合虚拟人的情绪和个性。引入概率函数表述交易过程中的信息不确定性，构建情绪公式。仿真实验结果表明，该情绪交易模型能够反映现实中交易的规律，较好地模拟实际交易过程。

关键词: 情绪模型, 个性, 概率性, 交易过程, 虚拟人

Abstract: Virtual human has important application value in e-business. The current trading model is lack of consideration on emotion parameters. An emotion model of virtual human in trading process is set up. The model integrates the personality and emotion of a virtual human. A probability function is introduced to express information uncertainty in a trading, and an emotion formula is built. The simulation experimental result shows that the emotional transaction model can reflect the reality of trading rules, and better simulate the actual transaction process.

Key words: emotion model, personality, probability, trading process, virtual human

中图分类号: 

• TP39