摘要： CRM（客户关系管理）是一种旨在改善企业与客户之间关系的新型管理机制。数据挖掘技术应用于CRM中，能够加强和改善客户关系管理，从而为企业带来更多的利润。该文对数据挖掘技术在CRM中的应用内容和过程进行了研究。

关键词: 数据挖掘, 客户关系管理, 数据仓库, 应用

Abstract: CRM is a new type of management mechanism for the sake of improving the relationship between companies and customers. Application of data mining in CRM can improve and strengthen customer relationship management further so that it will bring more profits to enterprises than before. The content and procedure of the application of data mining in CRM is discussed in this paper.

中图分类号: 

• TP399