Abstract: The thesis briefly introduces the construction of sales-related subject in data warehouse for tobacco businesses and how to utilize these techniques to carry out profound customer analysis, market analysis, product analysis, promotion analysis and alarm analysis. It argues that the employment of data mining technique aiming at the improvement of information management standard lends support to the establishment of customer-oriented operation mode and to the improvement of competitiveness of tobacco businesses.

摘要： 介绍了烟草企业销售主题数据仓库的构建方法和运用数据挖掘技术深入进行客户分析、市场分析、产品分析、促销分析、预警分析的思路,论述烟草企业运用数据挖掘技术,提高企业信息管理水平,是使企业建立以客户为中心的经营模式和提高企业竞争力的支撑。

关键词: 数据仓库, 数据挖掘, 信息管理

CLC Number: 

• TP399