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›› 2004, Vol. 30 ›› Issue (01): 43-45.

• Papers • Previous Articles     Next Articles

A Product Catalog-based Multi-level Association Recommendation Algorithm

LI Yingji, PENG Hong, ZHENG Qilun, YANG Pei   

  1. (College of Comp. Science and Engineering, South China Univ. of Scence and Tech. , Guangzhou 510640)
  • Published:2004-01-15

基于商品目录的多层关联推荐算法

李颖基,彭宏,郑启伦,杨沛   

  1. 华南理工大学计算机科学与工程学院,华南理工大学计算机科学与工程学院,华南理工大学计算机科学与工程学院,华南理工大学计算机科学与工程学院 广州 510640, 广州 510640, 广州 510640, 广州 510640

Abstract: In this article, a multi-level association recommendation algorithm is proposed. Combined with product catalogs, the algorithm can automatically sel ect optimal matching granularity and make recommendation based on frequent items ets. The experimental results show that it greatly enhances online performance a nd quality. It can be successfully applied to personalization service in e-comme rce.

摘要: 提出了一种多层关联推荐算法,结合商品目录,自动快速选择最佳的匹配粒度, 进行基于频繁集的在线推荐。实验结果表明,算法大大提高了在线匹配的性能和质量,可成 功应用到电子商务的个性化服务中。

关键词: 推荐算法, 商品目录, Web挖掘

CLC Number: