Application of Association Rules in Retail Business

Abstract

Abstract: This paper discusses the concept and the effect of association rules in data mining. Also it automizes the key arithmetic in searching large item sets in association rules. And it puts forword the method about measuring the value of association rules. Further more ,it gives out several applications in retail business and acquires good effects.

摘要： 就数据挖掘中关联规则的概念和作用进行了探讨,对关联规则中寻找大项集的关键算法作出了剖析,提出了衡量关联规则价值的方法,并给出了关联规则在零售商业中的几类典型应用,并获得了较好的应用效果。

关键词: 数据挖掘, 关联规则, Apriori, OLAP

CLC Number:

TP399

XIAO Jingsong, LIN Ziyu, MAO Chao. Application of Association Rules in Retail Business[J]. , 2004, 30(03): 189-.

肖劲松,林子禹,毛超. 关联规则在零售商业的应用[J]. , 2004, 30(03): 189-.

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URL: https://www.ecice06.com/EN/Y2004/V30/I03/189

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