Abstract: This paper introduces the application of data mining in customer segmentation of stockjobber's customer relationship management, and presents some correlative concepts,then gives a practical example.

摘要： 将数据挖掘技术应用于证券公司客户关系管理中的客户细分,阐述了相关概念,并给出了一个应用实例。

关键词: 客户关系管理, 客户细分, 数据挖掘, 聚类

CLC Number: 

• TP399